Hello 👋

My Jr. high class gave me the yearbook name "Into Internet" (seriously) and, while not nearly as cool as "Class Clown," today I look back on that title with a bit of pride. I would later take my love of the internet to art school and get a BFA while joining a startup my sophomore year. When I wasn't working on digital marketing, building rackmount servers, and installing them in a colocated datacenter in San Francisco, I was making films, images, and interactive digital media.

Currently I'm a Principal Designer at Salesforce focusing on improving the experience of our core data platform. Prior to this, I spent five years at IDEO as a UX Design Manager + Principal Designer focusing on new ventures, media, and technology. Before that I founded and sold a digital media business, helped build two early stage startups, and spent some time in the advertising+comms world.

As a full stack designer I level up to think strategically with stakeholders, drive alignment through deep collaboration, socialize ideas via strong storytelling, test concepts with both qual and quant user research, and zoom in to craft pixel-perfect deliverables with my teams. I have both management and hands-on experience with UX / product design, creative technology, front-end development, and user research using a variety of digital and physical methods.