Designing for Connected Cars
Internet connected vehicles opened up new opportunity areas for OEMs and dealers to build a deeper relationship with their customers.
ROLE
Principal Designer
RESPONSIBILITIES
Prototyping, Field Research, Technical + Business Viability Dot-Connecting
Impact + Results
I spent considerable time in the auto/mobility space, including working with Ford Palo Alto, where I was a Principal UX Designer for connected vehicles on a cross-functional tiger team with Ford PM+Eng leaders + ICs. Our role was to run ahead of the core digital product org to define the evolution of their connected vehicle customer experience.
The Challenges
How might we improve the experience of cloud-connected vehicles by providing smart digital services that are relevant to the user?
How might we improve the CX of vehicle maintenance, and reinforce the customer relationship between customer, OEM, and dealership?
The Results (shipped in 2021)
A reimagined near-term consumer app experience for connected vehicles to help OEMs build and maintain a customer relationship post-purchase.
A roadmap toward a data-driven maintenance journey that can surface vehicle insights and help customers take appropriate action over the life of the ownership journey.
Designing for Connected Cars
OVERVIEW
Internet connected vehicles opened up new opportunity areas for OEMs and dealers to build a deeper relationship with their customers.
ROLE
Principal Designer
RESPONSIBILITIES
Prototyping, Field Research, Technical + Business Viability Dot-Connecting
Impact + Results
I spent considerable time in the auto/mobility space, including working with Ford Palo Alto, where I was a Principal UX Designer for connected vehicles on a cross-functional tiger team with Ford PM+Eng leaders + ICs. Our role was to run ahead of the core digital product org to define the evolution of their connected vehicle customer experience.
The Challenges
How might we improve the experience of cloud-connected vehicles by providing smart digital services that are relevant to the user?
How might we improve the CX of vehicle maintenance, and reinforce the customer relationship between customer, OEM, and dealership?
The Results (shipped in 2021)
A reimagined near-term consumer app experience for connected vehicles to help OEMs build and maintain a customer relationship post-purchase.
A roadmap toward a data-driven maintenance journey that can surface vehicle insights and help customers take appropriate action over the life of the ownership journey.
Designing for Connected Cars
OVERVIEW
Internet connected vehicles opened up new opportunity areas for OEMs and dealers to build a deeper relationship with their customers.
ROLE
Principal Designer
RESPONSIBILITIES
Prototyping, Field Research, Technical + Business Viability Dot-Connecting
Impact + Results
I spent considerable time in the auto/mobility space, including working with Ford Palo Alto, where I was a Principal UX Designer for connected vehicles on a cross-functional tiger team with Ford PM+Eng leaders + ICs. Our role was to run ahead of the core digital product org to define the evolution of their connected vehicle customer experience.
The Challenges
How might we improve the experience of cloud-connected vehicles by providing smart digital services that are relevant to the user?
How might we improve the CX of vehicle maintenance, and reinforce the customer relationship between customer, OEM, and dealership?
The Results (shipped in 2021)
A reimagined near-term consumer app experience for connected vehicles to help OEMs build and maintain a customer relationship post-purchase.
A roadmap toward a data-driven maintenance journey that can surface vehicle insights and help customers take appropriate action over the life of the ownership journey.