Designing for Data + AI at Enterprise Scale

While I can't share much publicly, over the past four years I have worked on several major initiatives at Salesforce, including presenting four customer-facing sessions at Dreamforce 2023 on data+design.

Work Summary

• Shortly after Data Cloud was announced, I was tapped to be the Cross-Cloud Design Lead to spearhead an integration effort across the various Salesforce business units to power next-gen features. Working with cross-functional partners across the company we ID'ed use cases, defined reusable patterns across those use cases, integrated them with our global design system, and conducted enablement sessions across the UX org.
• As the product expanded beyond its roots as an enterprise data platform (CDP / MDM) we needed to make it approachable for all customers. I was the Principal IC tasked with looking across our end-to-end experience to look for optimizations to our experience (reduce clicks, repetitive steps, and automate / engineer away manual steps). This effort ultimately rose to the top of our roadmap, and the team grew considerably in resources+headcount to support this workstream.
• After announcing Agentforce at Dreamforce 2024, my role has been focused on how we can easily enable customers to connect their data to Agents + AI, and leveraging agentic experiences internally to acellerate customer time to value.

If you'd like to learn more about my role and more specific problems these projects addressed, please get in touch.