The Goji Smart Lock

The Goji Smart Lock

The Goji Smart Lock was developed to be the most advanced smart lock available - the only device that provided picture alerts, sending a photo to your phone whenever someone approaches your door. We believed physical keys would soon be a thing of the past - the Goji was operated using your smartphone, both locally via BTLE and over the internet via WiFi. It allowed users to send keys to others via text, and provided the additional security of access logs paired with photos so you always knew who was accessing your home, and when.

I joined Goji during its pre-funding stage, and developed the positioning and messaging strategy behind our massively successful crowdfunding campaign on Indiegogo. The Goji Smart Lock exceeded its goal by 267%, raising a total of $313K. After our Indiegogo campaign we attracted several angel investors, and continued our momentum with preorders on our own website.

The Goji Smart Lock was selected as the Engadget+gdgt "Live in New York" Startup Winner in June 2013, and was a finalist in the Walmart #GetOnTheShelf campaign, landing us a broadcast feature on World News with Diane Sawyer.  We were covered and/or reviewed in major media outlets such as USA Today, Techcrunch, Engadget, Gizmodo, cNet, GigaOM, Digital Trends, The Financial Times, and many more. The social chatter was substantial, with over 7MM social impressions recorded during the crowdfunding campaign alone.

Unfortunately, as a mentor once told me, "Not all start ups start." I parted ways with Goji in Dec 2014 and the company is no longer in operation.

Sean Mulholland

About Sean Mulholland

My work focuses on user experience, product design, and strategy, where I research and prototype how emerging technologies can be leveraged in ways that are human-centered.